My friend Cheryl, a veteran of the wine industry, recently shared some good news about the premium spirits category, to which we feel we are a complimentary necessity. I wanted to share the excerpt below with you. Stop by again as we continue to post relevant news and reviews that affect our industry, lifestyle and pursuits.
"The Personal Luxury Report from Unity Marketing found that fewer affluent consumers were spending money on luxury clothing, fashion accessories, jewelry and other personal luxuries in 2009. Instead they were increasingly spending money on luxury wine and spirits. Affluent Americans spent a greater share of their wallet on rum, cognac, bourbon and other whiskey (in that order) in 2009. The list is broken up by men's jewelry, but then comes Scotch, Champagne and then vodka. The rest of the list is non-alcoholic items."